Wednesday, December 25, 2019

Significance Of Sexism Today - Free Essay Example

Sample details Pages: 5 Words: 1461 Downloads: 7 Date added: 2019/06/24 Category Society Essay Level High school Tags: Sexism Essay Did you like this example? Sexism is the discrimination or devaluation based on a persons sex or gender, as in restricted job opportunities,especially such discrimination directed against women. Just as race and class have created schisms within our culture, sex, and gender have also been a source of great conflict within the United States. The working environment is the region in which sexism is most usually found. Don’t waste time! Our writers will create an original "Significance Of Sexism Today" essay for you Create order About four-in-ten working women in the United States have faced discrimination based on their gender on the job. Enactment is currently set up in numerous nations that precludes unreasonable treatment of staff on the grounds of their sex. The issue with this enactment is that they are regularly hard to apply. There is a long history of sexism throughout the ancient civilizations of how women are treated as property at home and lacked the equal rights as those of men, in areas including everything from voting to education. The term sexism emerged during second-wave feminism paralleling the term racism, but this was by no means the first time sexism occurred (Berlinsky-Schine). The Declaration of Independence has sexism embedded in it by saying, all men are created equal, with no mention of women. The womens rights movement allowed women to make significant strides in terms of their political, social, and socioeconomic status (Berlinsky-Schine). The idea that the women is subject to the man, was even evident in many of the tv shows from the 1950s. Women had a job in the B.C. times, it was a time to have kids, preferably boys back then to educate and raise them, cook, clean, control the servants, ect. Husbands could beat and rape their wives with little worry of recourse; in 1910, the United States Supreme Court denied wives the right to prosecute their husbands for assault (Campbell). Women believed its legitimate to have a lower status. Numerous individuals think that males have advantages over females when it comes to occupations. Even though this may be accurate, in some cases it is in fact exactly the opposite. On average, women earn less than men having the same occupation. In 2017, female full-time, year- round workers made only 80.5 cents for every dollar earned by men, a gender wage gap of twenty percent (Pay Equity and Discrimination). There have been laws put into place to eliminate unequal pay. The Equal Credit Opportunity Act (ECOA) ECOA guarantees an equal opportunity to obtain credit and prohibits creditors from discriminating against credit applicants on the basis of sex, religion, race, ect. (Find Law). Sex discrimination, harassment in tech, and in science is a major reason why women leave the field. Those women who do make it to the upper positions are frequently informed that they were just given that job because they are female, suggesting that the field is conceding less-meriting ladies essentially to expand their numbers. On average women are more likely to work part-time, be employed in low-paid jobs and not take on management positions. Women are not only discriminated against for being pretty or provocative they are also discriminated against for being not pretty enough, too old, or, in some positions (especially sales and public relations) for not being sexy enough (Wolfe). Men usually get more benefits, more time off, and better compensation packages than women. This is based on gender bias and is also illegal and discriminating. There are still many people around the world that think sexism towards women is not an issue. Many believe that that gender equity has been achieved and no longer needs to be addressed. Some women were found to believe in a hierarchical system and believed it was fair to occupy a lower status than male. According to social constructionist theory, men behave in a sexist manner towards women in order to remove them from male-dominated spaces, regardless of social status (Kasumovic, Kuznekoff). Most of these women also feel a greater need for men as their protector and provider. The issue with sexism is that at a youthful age, young men are shaped into acting like men; the moment theyre conceived they cannot demonstrate any feelings or convey what needs be in any sort of way. Its constantly intense love. Doorman gives a prime precedent utilizing his children, he has a child and girl in which he shows that when theres a contention with his child, they talk man-to-man, yet with his little girl its in every case alright for her to let out her feelings. Indeed, even around friends, young men are constrained into doing things that would make them naturally a man. Notwithstanding with regards to sex, men could have numerous sex accomplices, and he would be recognized as a man, however in the event that it was a lady who had different sex accomplices, she would be named as a prostitute, or skank. People do not like when women are angry. This is partially because angry women violate prevalent gender schemas which require women to be kind and nurturing (Salles). Society justifies mens anger as a result of external forces as they are trying to make an attribution to the womens frustration. Sexist behavior is in response to a threat to a males position in a social hierarchy. Women who are peeved and assertive are thought to be less hirable and competent. Rules for men and women are not enforced universally because of shifting standards. There have been many women to question mens superiority in modern times. One of these women was Susan B. Anthony. She was arrested for illegally voting in a presidential election in 1872. Fourteen other women were additionally arrested, yet only Anthonys activity was introduced as evidence. She was charged a $100 fine that she refused to pay, and never did. She also persuaded the University of Rochester to admit women to their college and raised $50,000 in pledges, which was reimbursed back to her. Susan was the first women to appear on a U.S. coin for her outstanding bravery. Anthony was asked if women would be given the right to vote in her lifetime and she replied with, It will come, but I shall not see it It is inevitable. We can no more deny forever the right of self-government to one-half our people but come it will, and I believe within a generation (Anthony). Women were granted the right to vote because of the courage of one women. There is as yet far to go, in any case. In many societies around the globe, men are still bound to hold places of monetary, social, and political power and gain the greatest compensations. One obvious model can be seen at the simple best: of 193 part conditions of the Assembled Countries, only 12 have a female head of government. Any individual who questions the presence of the man centric society has a pile of comparative observational information to contend their way finished. This is not really an ongoing situationand sexual orientation imbalance has been much more awful previously. Be that as it may, with developments like #MeToo and individuals from varying backgrounds communicating disappointment with the present state of affairs, the development for sex correspondence at long last is by all accounts winning the contention. This makes now a decent time to inquire as to why the male centric society exists and for what reason does it continue? There is no lack of clarifications. Most are political, social or financial. Yet, there is additionally a decent arrangement to be picked up from looking at these inquiries from a logical viewpointparticularly the transformative sources of disparity and the brain science of sexual orientation, sex and power. Sexual orientation jobs in Western social orders have been changing quickly as of late, with the progressions made both by developmental changes in the public arena, including monetary movements which have adjusted the manner in which individuals work and without a doubt which individuals function as an ever increasing number of ladies enter the workforce, and by maybe weight conveyed to make changes as a result of the recognition that the conventional social structure was discriminatory. Sex relations are a piece of the socialization procedure, the commencement given the youthful by society, showing them certain qualities and making in them certain standards of conduct worthy to their social jobs. These jobs have been in a condition of transition in American Sexism is by no means close to an end in todays world, but men and women are contributing to make strides against it. Although there is no real cure to sexism, we can still make an effort to help mild it. By just being kind to one another and addressing the situation can really decrease sexism in the United States. It would be helpful if employers were to educate their employees on how to handle sexism in the workplace.

Tuesday, December 17, 2019

Crime, Violence and Masculinity Essay - 1519 Words

Can the nation-state and culture combine forces to reduce interpersonal violence in the West? nbsp;nbsp;nbsp;nbsp;nbsp;Violence is a difficult term to define, but for the purposes of this assignment violence can be defined as a crime or the threat to commit a crime by one person upon another person, and that usually that has negative physical or emotional effects upon the victim. Violence in Western society has been increasing steadily and has become a major concern for many nations. Increasingly, much of the violence is committed by male children and teenagers. Crimes by young people are no longer just misdemeanors, but they now include the major felonies of rape, robbery and homicide. The rise in violent crime in the last few†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;Many researchers point to the fact that men are â€Å"dispensable† creatures as the reason for their affinity to violence. The fact that one man has enough sperm to produce an entire population means that they have to compete for females. This competition drives them to commit violent acts a gainst each other to better their chances of finding a mate. Of course, such behavior is not common today, but sociologists argue that this is how men developed their violent nature towards each other. Another related theory of why men are more violent than women is that historically separate populations have always been in competition. Competition for land, resources and women. To protect their genetic makeup and ensure that their genes will be passed on to future generations, the males of the population acted violently towards the males of any population threatening their own. One example of this is the holocaust, in which the Nazis attempted to exterminate the Jewish population in order for the Aryan race to prosper. The fact that men are more inclined to commit violent acts against one another more than towards women and children reinforces the argument that they act violently in order to ensure their genes will be passed on to future generations. nbsp;nbsp;nbsp;nbsp;nbsp;In the past few hundred years it seems that men have become less violent,Show MoreRelatedCrime, Violence and Masculinity1541 Words   |  7 Pagesinterpersonal violence in the West? Violence is a difficult term to define, but for the purposes of this assignment violence can be defined as a crime or the threat to commit a crime by one person upon another person, and that usually that has negative physical or emotional effects upon the victim. Violence in Western society has been increasing steadily and has become a major concern for many nations. Increasingly, much of the violence is committed by male children and teenagers. Crimes by youngRead MoreIntroduction In this paper, I argue that while sexual violence is arguably the monopoly of men, it1000 Words   |  4 Pagesargue that while sexual violence is arguably the monopoly of men, it is culturally cultivated rather than biologically determined. Consistent with the concept of Hegemonic Masculinity which theorises male domination of other males and subordination of females (Connell, 2005), I assert that rape is particularly rampant in societies where sexual violence is an effective means of attaining this status quo. Thus when rape is institutionalised in the context of war where masculinity is measured by the abilityRead MoreMasculinity in the Russian Mafia1677 Words   |  7 Pagesthe view of hegemonic masculinity as a a static, unified concept. 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We use the phrase, â€Å"man up† to exercise power over others while remainingRead MoreEssay On Masculinity972 Words   |  4 PagesJackson Kats and Sut Jhally is about finding the cause of violence and relating it to students who dispense harm to society, as well as other students. There is a focus on masculinity, along with behavior and how that behavior is being influenced by the environment. The article focuses on factors such as peer exclusion, the prevalence of violence in the media and most importantly, violence in relation to gender. . In relation to gender, masculinity plays a crucial role in shaping ego and self-esteem.Read More`` Boys Don t Cry ``1621 Words   |  7 Pagesstrengthening of the destructive attributes related to hegemonic masculinity. In other words, structural ideals of gender among males solidify the position of male social dominance over women. These adverse features may directly be related to a rise in gendered violence and other aggressive acts committed by men. The Kimberly Pierce film â€Å"Boys Don’t Cry† identifies the undesirable influences that the societal dominance of masculinity has on the structure of sexual identities. The film is an adaptationRead MoreThe Hunting Ground : An Exploration Of The Issues, Discourses, And Institutional Responses Essay954 Words   |  4 Pagesdedicates itself to exploring the overrepresentation of university athletes in perpetuating crimes of rape, sexual violence, and sexual assault against female students. Furthermore, the film seeks to delineate the ways via which university athletes are accorded an equal disproportionate level of leigh way when it comes to institutional responses, and public discourse surrounding crimes of rape and sexual violence. These discourses and institutional non-responses will serve as the starting point for thisRead MoreToxic Masculinity as a Barrier to Mental Health Treatment in Prisons1320 Words   |  6 PagesResearch Article: Toxic Masculinity as a Barrier to Mental Health Treatment in Prisons This study emphasizes the fact that lives of prisoners are an understudied phenomenon in society. Researchers found that access into prisons for conducting personal interviews were difficult due to the increase of prison population over the past three decades. Researchers also realized that prisoners who were incarcerated or released preferred not to discuss their experiences behind bars for their personal safetyRead MoreMass Shooting At A Gay Night Club Essay1522 Words   |  7 Pagesbringing the total deaths of the event up to 50 (para. 4 7). The president of the United States of America, Barack Obama, described the event as both of act of terror and an act of hate (para. 10). According to his ex-wife, Mateen had a history of violence in relationships (para. 16). His mental stability was questioned and his religiouss affiliations were unclear, but on a call with 9-1-1 on the day of the shooting, Mateen declared allegiance to the leader of ISIS (para. 3, 13, 16). The shootingRead MoreMass Shootings And Its Effects On Society1523 Words   |  7 Pagesendured the horrific violence. Mass shootings are nothing new, however, they seem to be occurring more often and are becoming more and more violent. The three leading factors to mass shootings are problematic masculinity, mental illness, and gun control. Mass shootings in the U.S have many different causes as to why they occur. USA Today mentions that breakups, estrangements and family related problems make up the majority of mass killings. Although, many seem to blame gun violence and mental illnesses

Monday, December 9, 2019

Empirical Study Starbucks Coffee In Taiwan -Myassignmenthelp.Com

Question: Discuss About The Empirical Study Starbucks Coffee In Taiwan? Answer: Introduction Marketing mix is an essential tool for analysis of any organization. It throws light on the 8 important Ps of the business. These 8 Ps form the backbone of any organization and it is imperative that these are clear in the minds of the marketers as well as their customers. This report throws light on the 8 Ps of Starbucks which is a leading caf chain spread across the globe. The report also consists of various recommendations suggested upon the 8 Ps of Starbucks along with a brief upon the contemporary issues that affect the organization. About the Company Starbucks was founded in Seattle, Washington in the year 1971 and has been a leading name in the coffee industry since then (Schultz, 2012). Currently, the brand operates in over 23k locations across the globe. The company was founded by three friends, Gordon Bowker, Jerry Baldwin and Zev Siegl. The brand is largely well known for its coffee, effective service, ambience and quality of products. Starbucks, as the organization often says, has aimed to create a third place for people between their workplaces and homes. The Starbucks ambience is positive, friendly, comfortable and highly efficient. The couches are comfortable and all the outlets are equipped with a sufficient number of charging points and free Wi-Fi (Tu, Wang Chang, 2012). Selected Product Starbucks offers a range of products in the line of hot and cold beverages and snacks. One of the most easily available and widely demanded product of Starbucks is their Cappuccino. The product can be modified by asking to add additional flavors like caramel, hazelnut or vanilla. It is a hot beverage and owing to high amount of caffeine, it is desired by most people as a refreshing beverage. Cappuccino was also one of the most basic products of Starbucks which is being offered since the inception of the brand. Target market Target market includes those set of customers whose needs and demands the business expects to fulfill. It is important to know your target customer in order to be able to effectively cater to their needs (Armstrong, Kotler, Harker Brennan, 2015). Owing to the wide variety of its products, Starbucks caters to a huge target market. Primarily this target market involves young men and women who spend their leisure time at Starbucks. They consider the caf as a place where they can spend time with their friends and family. Secondly, the office going professionals are also targeted by the brand. The free Wi-Fi and numerous laptop and phone charging points are a clear advantage and has led to people conducting various official meetings in the caf. Lastly, small children have been catered to by the brand with their customized offerings like warm milk, hot chocolate and shakes. Marketing mix analysis This is the primary aspect of any business. Starbucks has a huge product line which is inclusive of hot and cold beverages and snacks. The product referred in the report is the classic cappuccino offered by Starbucks. It is a strong coffee and can be customized by adding additional flavors or coffee shots. It is largely available and demanded as it is the most primitive form of coffee which is loved by all. Over a period of time, Cappuccino is becoming a necessary good in the lives of people owing to rise in coffee addiction. Place Starbucks was founded in Seattle but is currently present in over 23k locations across the globe. The caf has entered various countries by either opening up franchisees or by entering into joint ventures with already existing brands. This has been largely fruitful for Starbucks and has led to their growth and development as a brand. Starbucks aims at opening up its outlets in largely commercial locations like malls and airports. This also enhances the brands presence and awareness and leads to a larger footfall (Kotler, 2015). The strategic finalization and placement of Starbucks outlet is intentionally done to attract a large number of customers at the heart of various cities. Price Starbucks products are priced differently in different countries. However, overall the brand has adopted premium pricing strategies to attract the niche customer segments targeted by the brand (Haskova, 2015). The leading competitors of Starbucks are Caf coffee day, Barista coffee, Costa coffee and Dunkin Donuts. On an average Starbucks products are priced higher than all these competitors. Being a global brand, currency fluctuations of different countries also impact the pricing of products in that country. Promotions Promotional activities are conducted by businesses in order to reach out to their consumers and enhance their brands awareness to a large set of customers. Promotional activities also enable companies to set the right positioning in the minds of the consumers and leads to an improved brand image of the company (Kotabe Helsen, 2014). Starbucks has adopted various promotional strategies to promote its goods to consumers of the target market. Few such strategies are as below: Social media marketing This is one of the leading promotional tools adopted by companies. Social media marketing refers to organizations promoting their products and services to their customers through various social media platforms like Facebook, Instagram, Pinterest, Snapchat and Twitter (Boone Kurtz, 2013). These social media platforms are becoming a bridge to enable a two way communication between the organization and its customers. It also enables businesses to reach out to a large number of customers through a single channel. Starbucks is extremely active on all these social channels and has garnered immense traction among customer spread across different parts of the globe. This is one of the biggest advantages of social media marketing (Tuten Solomon, 2017) Television and newspaper ads. Television advertisements and ads published on newspapers are a source of one way communication for organizations. These channels are highly effective in reaching out a large audience in the matter of a few seconds (Boyland Halford, 2013). Starbucks television ads are creative, effectively timed and have a high TOMA score (Top of mind awareness). They are published in leading newspapers and channels of different countries and are widely accepted by people. Billboards and hoardings Starbucks has also placed various billboards and hoardings across different geographies to grab attention of passerbys and enhance its brand awareness. Billboards are large and easy to eye and hence an interesting content placed on the board will be easy to register (Boyland Halford, 2013). Starbucks strategically places these billboards to ensure attention from customers for the maximum possible time. Process Processes form the core of any business and help organizations in improving their service delivery, production speed and inventory management (Khan, 2014). Starbuckss service delivery is efficient owing to competent staff. Once the order has been placed, the wait time ranges from 5 minutes to 15 minutes for the order to be presented on the table. If there is a complaint with the food, the staff immediately fixes the issue and replaces the order at no additional charge. Starbucks has also tied up with various food delivery organizations and consistently follows up with them regarding the speed of delivery. Starbucks also ensures appropriate behavior of all their staff members. They have dedicated vendors to supply them the raw materials for their products and have maintained long term positive relationships with them. People People associated with the organization effectively include all their direct stakeholders including their employees, customers, founders, investors and board of directors. The organizational culture of any business is the result of the people associated with the business. The culture adopted by Starbucks is one of its biggest strengths. Their organization working experience is fun, creative, responsible and largely flexible. The organization believes in open channels of communication that build trust. Employees are trained to treat all their customers well and the similar culture is seen across all their outlets. Physical evidence The physical evidence demonstrated by Starbucks includes its office space as well as various outlets spread across the globe. The outlets are marked by a grand Starbucks logo on its entrance and various interesting quotes placed on their walls. The couches are specially designed for the brand to ensure comfort of their customers. Wi-Fi is installed across all outlets and provided to customers free of cost. Starbucks offices are placed in every country of its operations and employs a large number of people from across the world (Wirtz, 2012). Customer reviews of Starbucks on their website, social media as well as delivery giants like Zomato are also a physical evidence of the companys growth and success. Their personalized coffee mugs with the customers name on it have garnered immense buzz across various social media platforms also form a part of the physical evidence demonstrated by Starbucks (Gordon, 2012). Partnerships Since its inception, Starbucks has partnered with various leading brands across the globe to enhance their presence and competence in the market. While expanding onto international boundaries, Starbucks also gets into various join ventures with established local businesses. Starbucks also has various community centers like Seattle sounders FC and The Seattle foundation for their humanitarian works. They are also the official partners of the upcoming Special Olympics to be held in 2018. In order to enhance its digital presence, Starbucks has also partnered with Spotify, a leading music application. In India, Starbucks has entered into a joint venture with industry leader Tata Corporation. Similarly, in Japan, the brand has tied up with Sazaby Inc. These partnerships have helped the companys growth and brand awareness leading to an improved brand image. Recommendations Starbucks is a highly successful coffee chain which is well known for the high quality of its products and excellence in customer service. Many strategies adopted by the company have hit the nail on top in an effective manner. However, there is still room for improvement. Few recommendations for Starbucks are as below: Product Introduction of more products as per the changing needs of the people is recommended to Starbucks to make sure that the company is able to fulfil the needs of their consumers. Example making products that are gluten free or vegan can largely impact their customer base. Serving food specifically prepared for lactose intolerant customers can also lead to improved sales and help the brand target this niche market as well. Starbucks already has over 23k outlets across the globe. However, drive through or take away facility can be installed to target those consumers who do not wish to park their cars and enter a facility for a cup of coffee. This improvement will help in increasing sales for Starbucks and will lead to an added convenience for the consumers. At present Starbucks products are premium priced. Therefore, introducing competitive pricing for certain products can help in increased sales and an improved target market (Mooradian, Matzler Ring, 2013). Loyal customers could also be provided with Starbucks cards where they could earn points on every purchase and redeem those points in their next purchase. Promotions Starbucks has effectively pushed the social media envelope effectively and has a prestigious following of a large number of members across every platform. Snapchat and live features of Instagram and Facebook can be further utilized to be able to cater to an improved target market (Vaterlaus, Barnett, Roche Young, 2016). Starbucks already adopts to various customer engaging strategies on Twitter and Facebook. The brand could now focus on bringing in more use generated content leading to enhanced trust. Process Starbucks process must be maintained the same through consistent training of employees and deeper relationships with their vendors. Installation of an even more effective inventory management tools might lead to reduced wait time for consumers. However, such a strategy can be recommended post a cost benefit analysis. People Increased number of trainings for employees and efforts put in to ensure a higher employee retention are recommended. The organization must at all times ensure that the increased internationalization does not impact the organizational culture of the firm across all their offices and outlets. Physical evidence The physical outlets and offices of Starbucks are highly competent. A drive through and pick up zone can be installed in the outlets for added convenience of customers. The products offered could also be modified to suit the changing social needs of people. The billboard ads must be creatively designed and changed every two months for increased retention in the minds of consumers. The logo of the brand, coffee cups and outlet infrastructure must be maintained as it currently is. Partnerships The current partnerships of the firm must be maintained. Starbucks could aim at attaining a higher share in their joint ventures. More partnerships would be formed with increased expansion and Starbucks must aim to build profitable and long term relationships with these partners. Contemporary issues affecting Starbucks Social media interactions of Starbucks are prevalent across all social media platforms like Facebook, Instagram, Twitter and Pinterest. The brand has effective pushed the social media platform and targeted the desired set of consumers in their spaces. Social media has also helped Starbucks build a two way communication directly with their customers. The brand has demonstrated effective social listening skills and continues to respond to customers on these platforms. These social media interactions are highly beneficial for organizations in gaining transparent feedback. At the same time, user reviews on these platforms can lead to an improved brand image in the minds of its consumers. The increase in social media interactions is evident in the current scenario and it is imperative that organizations take advantage of these interactions to mark a significant presence for the consumers. Social media interactions have made the industry rather transparent and it has become easier to analyze the strategies of competitors as well. Starbucks has extremely competently managed its social media image and this has led to a positive image and goodwill for the brand across boundaries. Globalization Globalization is a concurrent phenomenon and has made the world a flat place. Globalization has also made the flow of information, people, goods services, technology and brands (Beck, 2015). Globalization has enabled brands like Starbucks to begin and succeed in their international journey. Today, Starbucks is present across 5 continents and this is a benefit of Globalization. Through this, Starbucks has sold various franchises and entered into successful joint ventures. The look, feel and even the culture of Starbucks outlets has remained the same throughout the world. Globalization has also increased the disposable income of people across the globe and has made Starbucks affordable leading to increased business for the brand (Pieterse, 2015). Today, the brand is renowned among a lot of people and leading businesses are willing to collaborate with Starbucks. The enhanced awareness of the brand and its widespread reach is the gift of globalization in the world. Conclusion Starbucks is a leading coffee chain that was founded in Seattle. The product in discussion is its cappuccino. The brand has its presence wide across various countries. This report discusses the 8 Ps of marketing for Starbucks. The products of the brand range between hot and cold beverages and snacks. These products are premium priced to attract the niche customer segment. Starbucks specifically designs its outlets to make it comfortable for its customers with prompt availability of services. Starbucks aims are creating a third space for its customer between their homes and jobs. As the firm often says, that they dont sell coffee, they sell an experience. This experience is largely cherished by their customers. The organizational culture of Starbucks is also fun, lively and highly flexible. The efficiency of their processes ensure prompt service and satisfied customers. Interaction through social media and increasing globalization are leading contemporary issues that have helped the brand reach out to a much wider audience (Shankar, Carpenter Farley, 2012). Globalization has made it easier for Starbucks to mark its presence in international boundaries. While social media interaction has enabled the brand to build a deeper and stronger connect with their customers. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Beck, U. (2015).What is globalization? John Wiley Sons. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Boyland, E. J., Halford, J. C. (2013). Television advertising and branding. Effects on eating behaviour and food preferences in children.Appetite,62, 236-241. Kumar, A. (2012). Dimensionality of Consumer Beliefs toward Billboard Advertising.Journal of Marketing Communication,8(1). Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), 122-126. Haskova, K. (2015). Starbucks Marketing Analysis.CRIS-Bulletin of the Centre for Research and Interdisciplinary Study,2015(1), 11-29. Khan, M. T. (2014). The concept of'marketing mix and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Kotabe, M., Helsen, K. (2014).Global marketing management. Kotler, P. (2015).Framework for marketing management. Pearson Education India... Mooradian, T., Matzler, K., Ring, L. (2013).Strategic marketing: Pearson new international edition. Pearson Higher Ed. Pieterse, J. N. (2015).Globalization and culture: Global mlange. Rowman Littlefield. Schultz, H. (2012).Pour your heart into it: How Starbucks built a company one cup at a time. Hachette UK. Shankar, V., Carpenter, G. S., Farley, J. (Eds.). (2012).Handbook of marketing strategy. Edward Elgar Publishing. Tu, Y. T., Wang, C. M., Chang, H. C. (2012). Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan.Journal of Social and Development Sciences,3(1), 24-32. Tuten, T. L., Solomon, M. R. (2017).Social media marketing. Sage. Vaterlaus, J. M., Barnett, K., Roche, C., Young, J. A. (2016). Snapchat is more personal: An exploratory study on Snapchat behaviors and young adult interpersonal relationships.Computers in Human Behavior,62, 594-601. Wirtz, J. (2012).Essentials of services marketing. FT Press

Sunday, December 1, 2019

Language and Identity in Kim Thuys Ru  Essay Example

Language and Identity in Kim Thuys Ru   Paper Written as a semi-autobiographical series of accounts, Kim Thuy’s Ru offers a poetically realistic portrayal of the Vietnamese refugee experience. It is a work of metamorphosis that takes the novel’s heroin on a rollercoaster ride from riches to rags to riches (from riches to rags to riches), in a tragic display of war-induced deterioration and consequential success. Similar to the typical immigrant narrative, the narrator, Nguyen An Tinh, highlights language as a barrier that hinders her from situating herself in a foreign space as a ten-year-old refugee in Quebec. My paper will examine the linguistic barriers that catalyze immigrant success, as well as the means by which these barriers are demolished within a setting distorted by war, diaspora, and refuge. It will also examine the significance of family ties and motherhood in the life of the novels protagonist. Kim Thuy’s choice for a title to her novel foreshadows the main theme of motherhood prevalent throughout the course of An Tinh’s life. Mother figures have undoubtedly played a major role in shaping her personality, both as a child and as an adult. In an interview, Thuy reveals that in her native tongue, Vietnamese, run means â€Å"a lullaby, or to lull† and is commonly used by mothers to soothe their child to sleep (â€Å"A Refugees Multilayered Experience†). From the very beginning, it is evident that Thuy places great emphasis on motherhood and its influence on An Tinh. Furthermore, In her adoptive language, run gives a more inclusive meaning; one that relates to family ties. In French, run means a small stream, a flow potentially of blood. The double entendre in the work’s title conveys the divide in language that permeates the protagonist’s life. We will write a custom essay sample on Language and Identity in Kim Thuys Ru   specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Language and Identity in Kim Thuys Ru   specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Language and Identity in Kim Thuys Ru   specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The narrator first introduces herself as Nguyen An Tinh and immediately points to the similarity between her and her mother. The purpose of her existence is to prolong the life of her mother, with whom she s